Privacy policy

Orvie Privacy Policy

Last Updated: February 3, 2025

1. Introduction

This Privacy Policy ("Policy") describes how Orvie ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from orvie.co (the "Site") or otherwise interact with us (collectively, the "Services").

For the purposes of this Policy, "you" and "your" refers to users of our Services, including customers, visitors, or any other individual whose personal information we process.

By accessing or using the Services, you acknowledge that you have read and understood this Policy. If you do not agree with any part of it, you must discontinue using our Services immediately.

2. Data Controller & Contact Information

Orvie is a trading name of Fractal Group Ltd, registered in England and Wales with company number 14995446. Our registered office is located at:

Fractal Group Ltd
93-99 Mabgate
Leeds
LS9 7DR
United Kingdom

For any privacy-related concerns, contact us at: support@orvie.co.

3. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal or regulatory updates, or operational needs. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

4. What Personal Information We Collect

The types of personal information we collect depend on how you interact with our Services. "Personal information" refers to information that identifies, relates to, describes, or can be associated with you.

4.1 Information You Provide Directly

Contact Information: Name, email address, phone number, and shipping/billing address.
Order & Payment Details: Payment confirmation, transaction history, and order details (processed securely via third-party providers such as Shopify, Stripe, and PayPal).
Account Information: Username, password, security questions, and other account security details.
Shopping Preferences: Wishlist, loyalty points, saved items, referrals, and product reviews.
Customer Support Information: Any information you provide when contacting us for support or inquiries.

4.2 Information We Collect Automatically

Device & Usage Data: IP address, browser type, device model, operating system, referral URLs, session duration, and interactions with our Site.
Geolocation Data: When an Orvie tag is scanned, we may collect the location to notify the pet owner.
Cookies & Tracking Technologies: We use cookies, pixels, beacons, and analytics tools (Google Analytics, Meta Pixel) to enhance user experience and marketing.

4.3 Information from Third Parties

Service Providers: Payment processors, analytics providers, and marketing partners such as Google Ads, Meta, TikTok, and Klaviyo.
Pet Hood Watch: Data related to lost pet recovery services.
Marketing and Advertising Partners: Third-party platforms that collect behavioral data to serve relevant advertisements.

5. How We Use Your Personal Information

We process personal data for the following purposes:

Providing Services: Account setup, pet profile management, order fulfillment, and customer support.
Processing Payments: Verifying payments, preventing fraud, and ensuring transaction security.
Marketing & Advertising: Sending promotional emails, SMS, and personalized ads (where legally permitted).
Improving Services: Conducting analytics, troubleshooting issues, and enhancing functionality.
Security & Fraud Prevention: Detecting and mitigating fraudulent activity and unauthorized account access.
Legal & Compliance Purposes: Meeting regulatory obligations, tax reporting, and resolving disputes.

You can withdraw consent for marketing communications at any time.

6. Data Sharing & Third Parties

We may share your information with third parties under the following circumstances:

Service Providers: Shopify (e-commerce platform), payment processors (Stripe, PayPal), cloud storage, and shipping providers.
Advertising & Analytics Partners: Google, Meta, TikTok, Klaviyo, and other third-party marketing tools.
Law Enforcement & Legal Compliance: If required by law or to protect our legal rights.
Business Transfers: In case of mergers, acquisitions, or business restructuring.

We do not sell personal data for monetary gain. Any data sharing for advertising purposes follows industry-standard safeguards.

7. Data Retention & Security

7.1 How Long We Keep Your Data

We retain personal data as follows:

Account Data: Stored for the duration of your active subscription and up to 3 years after termination.
Transaction Data: Retained for at least 7 years for tax and legal purposes.
Marketing Data: Retained until you opt out.
Pet Hood Watch Records: Stored for 12 months post-service termination.

7.2 Security Measures

Encryption: SSL/TLS encryption for data transmission.
Access Controls: Restricted database access to authorized personnel only.
Third-Party Compliance: Partners adhere to GDPR, CCPA, and other relevant privacy laws.

8. Your Rights & Choices

Depending on your location, you may have the following rights:

Access & Correction: Request a copy of your data or update inaccurate information.
Erasure: Request deletion of your personal data (subject to legal retention requirements).
Objection to Processing: Opt out of data processing for marketing or profiling purposes.
Data Portability: Request a machine-readable copy of your data.
Withdraw Consent: Revoke marketing preferences at any time.

To exercise your rights, contact support@orvie.co.

9. International Data Transfers

As a global service, we may store and process data outside your home country. Transfers comply with GDPR Standard Contractual Clauses (SCCs) or other legally recognized mechanisms.

EU/UK Users: Data may be transferred to the US or other regions under GDPR-approved safeguards.
US Users: We comply with applicable state privacy laws, including CCPA.
Other Jurisdictions: Compliance with relevant national data protection laws.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect data from minors. If we become aware of such data, we will delete it immediately.

11. Third-Party Links & Disclaimers

Our Site may contain links to third-party websites. We are not responsible for their privacy policies or practices. Please review their policies before providing personal information.